After having worked on their main website for a number of years, BWGTBLD entrusted me to build their online shop to sell merchandise from a range of their film and video productions. The decision was made for Shopify, as it offers native integration with further e-commerce software and is easy to use and maintain. The storefront only required a simple interface tied into the existing visual identity and included, as a key graphical feature, an infinite revolving reel of products in 3D space.